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PR Coordinator

PR Coordinator for the US branch of one of the biggest game developers of its kind in China during Age of Wushu launch.


Duties/Accomplishments Include:
• A “hub of the wheel” handling outgoing & incoming branding and messaging for Snail as well as its products between the company, media, PR firms, and the community, communicating a consistent company message
• Wrote press releases, articles, Twitter and Facebook posts, even comprehensive guides for Snail products
• Worked with marketing department to come up with campaigns and contests as well as merchandising ideas
• Cataloged all media coverage producing weekly reports outlining all product mentions with detailed site data
• Helped localization team during crunch time
• Was able to turn what would have been a negative review into a positive one by directly reaching out to a reviewer and setting up a live demo with a dev to explain facets of the game that they were having trouble understanding

Digital illustration of six fantasy warriors in colorful costumes, with a green background and the text 'Age of Wushu' in the top left corner. The characters are armed with weapons and magical effects.
Two characters from the game 'Age of Wushu' engage in combat in a traditional Chinese courtyard setting, with pagoda-style buildings and steps in the background.

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